Together with Activor Corp., USA, Emami has created a unique cream for Men with the help of herbalists and dermatologists in India named Emami Fair and Handsome cream for Men. It has a breakthrough Five Power Fairness System to enhance the fairness of the skin and make you handsome in just four weeks. This breakthrough formula has got the unique ability to diminish fatigue signs and in relieving stress signs. The Emami Fair and handsome cream for Men also gives the men's tough skin a firmer look. As the skin of a man is three times more exposed to the Sun, five times more exposed to pollution and two times more exposed to stress, their skin requires a stronger fairness cream than that of a woman in order to see visible results. The brand ambassador of the product is the famous actor Shahrukh Khan. This product protects the men's face from the sun's harmful UV Rays.